Paid Google ads are one of many ways you can spend your online marketing budget. Depending on your business goals, you could choose any number of ways to attract viewers to your website. You could promote your business on social media, update your website SEO regularly or take advantage of paid advertising opportunities on Google searches.
Advertising your business through paid Google ads could be extremely beneficial. There are a number of different ways the easiest, and most common paid Google ad is pay-per-click, or PPC.
What Are Google PPC Ads?
Google PPC ads ensure your website will be at the top of any relevant Google search results, above those whose SEO got them there organically. You pay for the ad each time a user clicks on your website.
The obvious benefit: being at the top of the page. Positioning and visibility matters in digital marketing, PPC ads guarantee that users will see your website but it’s your job to close the sale.
Why Use Paid Google Ads?
Advertising on Google is a great way for your website to gain some exposure, despite it’s SEO ranking. You only pay when your ad is clicked on, and according to Google, advertisers make a 2:1 return on investment (ROI).
Google ads also allows you access to analytics that would be difficult to get on your own. You can easily see performance data instantly through Google ads. Finding out click rates that Google provides with every ad can be time consuming to compile on your own on a regular basis.
Don’t Forget Your SEO
It’s important to note, you can get your website to the top of Google’s results page organically through your website’s SEO. Honestly, you really should be doing this anyways. Even if the goal isn’t to be at the absolute top of the Google results page, users having the best experience possible on your website definitely is. Keeping your SEO updated achieves both goals.
When you incorporate a Google PPC ad with your SEO efforts, you’ll be able to make the most of the opportunity for more exposure. Make sure your landing pages are engaging and have effective calls to action to gain the greatest possible return.
Make sure you are keeping an eye on your ROI when running paid Google ads, especially a PPC. If viewers aren’t purchasing from your website, you end up spending money for people to click on, then off your site. If Google advertisements aren’t working for your business, you shouldn’t be paying for them. Find out why you aren’t getting the activity you want, and up your SEO game.
Paid Google ads are a very useful tool in the digital marketing world. The exposure you gain can help grow your online community, but at the end of the day… it’s up to you to close the sale.
For more info on PPC vs. SEO, check out this article from Google.