TORONTO, May 3, 2021 /CNW/ – View the VIBE’s May digital cover stars chef Nuit and her husband and business partner, Jeff Regular — the powerhouse couple, dubbed The Regulars, behind Toronto’s hottest Thai restaurants including PAI, Sabai Sabai, Kiin and more.
Since first meeting in Pai, Thailand in the early 2000s, the couple have opened over eight successful restaurants and numerous ghost kitchen concepts. A range of meal kits, published a cookbook, AND started their PAI Commissary providing fresh Thai ingredients to The 6ix.
During the pandemic, the Regulars had to adapt their restaurant concepts to survive. They briefly closed their doors, and came up with a plan. Health and safety has always been their main concern; not only for their staff and guests, but for their community as a whole. Jeff recalls, “Our concern at that time wasn’t on our bottom line, but what we could do to keep our community safe.”
[CAPTION FOR COVER Photo: Featuring Toronto’s Not So Regular Power Couple to Watch, The Regulars, styled by Steven Branco, show by Nick Merzetti with wardrobe courtesy of GotStyle and ALDO Canada. ]During the pandemic, the Regulars not only opened By Chef Nuit, a pop-up concept serving contemporary dishes with a Thai twist, but their second PAI location, uptown at Yonge & Eglinton.
Chef Nuit and Jeff also released their cookbook, Kiin, in October 2020. With a collection of recipes carefully curated by chef Nuit, who used the opportunity as a way to share her story and love of food with her children. The couple wanted the cookbook to feel authentic, which is why they returned to Pai, Thailand to capture the images. “It was important to me to bring readers into my world and show the places where I grew up so that they could truly understand my culture and my story of becoming a chef–not just from the recipes and stories but from the photography as well,” Chef Nuit said.
“I’ve had my eye on these two for a couple of years now,”
Steven Branco, Creative Director and Founder, STAMINA GROUP INC.
“I’ve had my eye on these two for a couple of years now,” says Steven Branco, STAMINA Group Inc. creative director and founder. “Their humility, hard work and dedication, paired with their incredibly delicious food, no matter what concept I’ve tasted, never ceases to amaze me. That’s why when I was thinking about who I wanted to star our May cover, I just knew it was time to shine a light. Especially after having recently heard about their continued success despite the pandemic. But I had one condition…I needed full reign to up-style them. I wanted people to see them under a new light. As the superstars I know they are. I wanted spring colours, high-and-low, sexy, and no sign of a power struggle–while also supporting local, and Canadian.”
For the full digital cover feature, please visit: https://viewthevibe.com/the-regulars-chef-nuit-and-jeff-regular-toronto-power-couple/
Editor’s Note: Please see supporting editorial visuals here.
Cover Photo Credit: The Regulars, chef Nuit and Jeff Regular, styled and directed by Steven Branco, shot by Nick Merzetti.
