Toronto, ON — January 16, 2025 — View the VIBE, one of Canada’s leading digital lifestyle and culture platforms, is proudly celebrating its 15th anniversary in 2025. What started as Toronto’s first video restaurant and spa guide has evolved into a nationally recognized voice spotlighting everything from food and fashion to entertainment, influence, and modern Canadian identity.
Founded in 2010, View the VIBE has grown from a hyperlocal video directory into a trend-setting digital media brand known for its fun, edgy, and informative content. Whether covering red carpets, highlighting the next generation of culinary talent, or shaping conversations through curated lists like the annual Power 60, the platform has remained committed to amplifying the people and stories that define Canadian culture.
“To say I’m proud is an understatement,”
Steven Branco, Chief Creative Officer/CEO, Stamina Group, and Editor in Chief, View the VIBE
“To say I’m proud is an understatement,” says Steven Branco, Editor-in-Chief of View the VIBE and Chief Creative Officer of Stamina Group. “Fifteen years ago, View the VIBE was ahead of its time. Today, we’re still pushing boundaries—celebrating the voices that shape this country and bringing Canadian culture to the forefront with purpose, pride, and personality.”
To mark this milestone, View the VIBE will unveil a series of special editorial packages and celebratory content throughout the year, including retrospective features, collaborative brand partnerships, and spotlight interviews with the creators and cultural leaders who’ve helped shape its story.
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About View the VIBE
View the VIBE, partially owned and operated by STAMINA Group Inc., launched in 2010 by Nicki Laborie as Toronto’s first video restaurant and spa guide, later evolving into a recognized digital lifestyle authority. Known for producing fun, edgy, and editorial content, View the VIBE has become a go-to voice for culture, entertainment, restaurant reviews, fashion, and VIBE videos. In 2025, the brand proudly celebrates 15 years of bringing Canadians the best VIBES.
For more, visit ViewtheVIBE.com or follow @ViewtheVIBE on Instagram.
About STAMINA Group Inc.
Stamina Group Inc. (STAMINA) is a privately owned media and communications company specializing in digital-first content and branded storytelling. STAMINA owns, operates, and partners with a suite of Canadian media brands including View the VIBE, WanderEater, Gents Post, Collab.Tips, and the globally streamed video podcast Gent’s Talk. Founded and led by award-winning creative and media expert Steven Branco, STAMINA develops content solutions that connect brands with culturally engaged audiences.
For more, visit HaveStamina.com or follow @Stamina.Group on Instagram.
For interview requests or media inquiries, please contact:
Steven Branco
CEO & Chief Creative Officer, STAMINA Group Inc.
Editor-in-Chief, View the VIBE
steven@havestamina.com
Honey Lee
Senior Consultant
honey@havestamina.com
SOURCE: Stamina Group Inc.
