Instagram has officially entered the standalone video editing chat. On April 22, 2025, the platform launched Edits, a brand-new app designed specifically for short-form video creation—streamlining the production process for creators, brands, and marketers alike. While Instagram has long been a home for creative content, this new tool signals a shift in how Meta wants to empower storytelling beyond its own platform.
At Stamina Group, we’re constantly tracking how social media tools are evolving—and Edits is a major move. It’s not just another editing app; it’s a complete creator ecosystem built for mobile. Think of it as part production studio, part project manager, and part trend tracker—right in your pocket.
Why Edits is a game-changer
For content creators juggling multiple apps, exporting files, removing watermarks, and chasing trending sounds across platforms, Edits brings much-needed simplicity. The app lets you:
- Keep track of your ideas and saved content
- Edit videos with a frame-accurate timeline, professional tools, and AI-powered features
- Export content without watermarks
- Pull inspo directly from a curated Reels feed with real-time performance insights
It’s a mobile-first solution designed to cut the clutter—whether you’re an influencer building daily content or a brand managing multiple campaigns across platforms.
Direct from the top: Instagram’s vision
Instagram head Adam Mosseri summed up the vision in his official post announcing the app:
“Excited to officially introduce Edits – a new app for making great videos on your phone. With Edits, we want to bring your entire creative process into one place. This is just the beginning – we’ve been building this alongside creators from day one, and we’ll keep listening to feedback to keep making the app better. Give it a try and let me know what other features you’d like to see!”
It’s a rare move to see Instagram develop a tool not just for Instagram content—but for all platforms. It shows just how serious Meta is about becoming the go-to toolkit for digital storytelling, whether you’re posting on Reels, TikTok, or YouTube Shorts.
What’s coming next? More creator-led tools
Edits isn’t launching as a finished product. According to Instagram’s blog, more features are on the way, including:
- Keyframes for precise animations
- AI-driven Modify tools to instantly change tone, pace, and visual style
- Collaboration features for creators and brand teams
- Expanded creative options, from fonts and transitions to royalty-free music and sound effects
It’s clear that Edits is designed to scale with your creative ambition.
What this means for creators and marketers
For creators, this could mean the end of clunky workflows and the beginning of a more fluid creative process. For marketers and agencies, Edits opens up opportunities to:
- Work directly with creators in one streamlined environment
- Test and optimize content before platform-specific uploads
- Stay ahead of trends with baked-in analytics and inspiration feeds
- Create cross-platform video assets faster than ever before
As we move toward an era where content velocity and quality both matter, tools like Edits could help close the gap—and give creators and brand teams alike more control.
Our POV
At Stamina, we believe the future of content is agile, collaborative, and creator-first. The launch of Edits reinforces the power shift we’ve been seeing for years—away from polished, studio-only content and toward nimble, idea-driven storytelling powered by smart tools.
We’re keeping a close eye on how creators adopt this new app, what features rise to the top, and how brands can leverage it in smart, strategic ways. And as always, we’re here to help clients navigate what’s next—because being ahead isn’t just a flex. It’s a strategy.
Takeaways
- Edits is a new video creation app for making great videos directly on your phone.
- Edits supports your entire creation process with powerful capabilities for video creation, from longer camera capture and powerful editing tools to data-driven insights.
